So ,there's the basic stuff that just means that the business is as much as possible, helping not hindering. So I would say that there's really sort of two layers to how a brand can operate within this context, the first layer would just be ensuring the basic elements of the business have a positive impact on the world, and I frame this more as a sort of traditional responsibility I suppose, but all brands should have as little climate impact as possible, all brands should promote a diverse workforce. To help fill some of the gaps that you've already mentioned in how we feel about our own political empowerment or in climate safety, there's so many areas of the world that that are honestly quite scary, and business is a really big part of how we as consumers can feel empowered to make change. I'll start with you Amy, ‘What is the role of brands when it comes to influencing a positive impact on society?’Īmy: Oh such a meaty question, I think that the role of brands in society has become increasingly important, we felt over the last six months that we’re really relying on friends to help us, to reassure us. Also, in a world where capitalism is broken, social abilities falling, the pandemic has exposed weaknesses in the economy as never before. As a communications industry our brand messages do not exist within a vacuum, we do know that. I'm your host Sonoo Singh, Founder Creative Salon and with me, I have a vision Amy Williams Founder at Good Loop and Amir Malik the Digital Marketing Expert from Accenture Interactive.
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Today we're going to be talking about brand neutrality and why creativity has consequences.
Be honest in all you do jw public talk series#
This is next in the series of thought-provoking sessions around the question of what is conscious advertising. Sonoo: Hello, and welcome to the Conscious Thinking podcast from the Conscious Advertising Network. This technology includes the rise of social media, which has enabled consumers to have a direct dialogue with brands, and in turn demand more from brands to use their platform and influence to have a positive impact on society Host Sonoo Singh - Founder, Creative SalonĪmir Malik - MD / Digital Marketing Expert, Accenture Interactive.Īs a communications industry, our brand messages do not exist within a vacuum – in fact they have very immediate, real world impact across todays hyper connected digital media landscape.
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EPISODE 3 - BRAND NEUTRALITY - TRANSCRIPT